OpenAI is reportedly frustrated with its ChatGPT integration into Apple products, feeling the partnership fell far short of expectations and may have damaged its brand. Apple's design choices — such as requiring users to explicitly say "ChatGPT" to activate the feature and displaying responses in small windows — made the integration easy to overlook, and OpenAI now suspects Apple deliberately failed to promote it. As a result, OpenAI is exploring legal options, including a possible breach of contract claim, while both companies attempt to resolve the dispute before it reaches court.
