apple2 articles
Apple Hikes Prices Across the Board, Points Finger at Memory Costs
Apple has raised prices across most of its product lineup, with increases ranging from $100 to over $1,000 depending on the model, while iPhone prices remain unchanged for now. CEO Tim Cook attributes the hikes to soaring memory costs, stating that shielding customers from the increases has become "unsustainable." The root cause is a memory supply shortage driven by chipmakers prioritising more profitable data centre memory over consumer products amid surging AI investment.
OpenAI Eyes Legal Action After Apple's ChatGPT Integration Flopped
OpenAI is reportedly frustrated with its ChatGPT integration into Apple products, feeling the partnership fell far short of expectations and may have damaged its brand. Apple's design choices — such as requiring users to explicitly say "ChatGPT" to activate the feature and displaying responses in small windows — made the integration easy to overlook, and OpenAI now suspects Apple deliberately failed to promote it. As a result, OpenAI is exploring legal options, including a possible breach of contract claim, while both companies attempt to resolve the dispute before it reaches court.