SAP is redirecting resources toward AI by freezing most new hiring (except for key AI roles) and suspending non-AI-related business travel and supplier spending. The German enterprise software giant is pushing heavily into AI with initiatives like its SAP Business AI Platform and Joule Studio 2.0, aiming to remain competitive in the enterprise application market. However, this AI pivot comes as SAP has fallen short of its own earlier targets for migrating customers to the cloud, with on-premises support revenue still significantly higher than projected.
