Ferrari's first electric vehicle, the Luce, has sparked intense backlash since its debut in Rome, with critics ranging from former chairman Luca Cordero di Montezemolo to Italian politicians condemning its design and what it means for the brand's legacy — contributing to an 8% drop in Ferrari's stock. Three Italian automotive design experts largely agree that while the car is technically impressive and well-executed, it feels emotionally disconnected from Ferrari's identity, with the involvement of Apple designer Jony Ive resulting in something that feels more like a consumer product than a Ferrari. The experts suggest the car's clean but characterless design, influenced by industrial rather than automotive design traditions, risks alienating Ferrari's loyal customer base and potentially undermining one of the most iconic brands in motoring history.
