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Comcast Calls Rivals' $30 Broadband 'Irrational' While Haemorrhaging Customers and Planning Mass Layoffs

Comcast continues to lose broadband and TV customers, reporting a loss of 144,000 residential broadband subscribers in Q3 2026, as it faces growing competition from fixed wireless and fiber providers offering low-cost plans. Company executives dismissed rivals' $30–$40 monthly fiber offers as "irrational pricing," while acknowledging that customers are also leaving when promotional discounts expire and prices rise. In response, Comcast is undertaking a major restructuring that includes significant job cuts in its cable division, increased use of AI-powered customer service, and a planned spinoff of its NBCUniversal and Sky assets into a separate publicly traded company.

24 Oct 2026

Comcast Store Manager Allegedly Used Pie-in-the-Face Ritual to Punish Low Sales

A lawsuit against Comcast alleges that a store manager in Plainville, Connecticut, instituted a humiliating ritual in which the lowest-performing salesperson each month was tied to a chair and had a cream pie smashed in their face, with the assaults recorded on video. Plaintiff David Figueroa, who resigned after just weeks on the job, claims he witnessed these incidents and that Comcast was negligent in failing to supervise its management team and prevent the abusive practice. Comcast has denied the characterisation of events, stating it has "zero tolerance for harassment or humiliation," while the case proceeds through a Connecticut court.

30 Jul 2026