Amazon MGM Studios and AWS have launched a "GenAI Creators' Fund" to finance AI-powered film projects, alongside a proprietary production platform called "Project Nara" that integrates AI models into industry-standard tools like Blender, Maya, and Adobe Suite. Three animated series are already in production for Prime Video, with teams given just five weeks to produce pilots to demonstrate AI's speed advantage over traditional methods. Project Nara aims to address common AI video shortcomings such as inconsistent characters and continuity errors, with Amazon claiming it has built the only end-to-end AI content creation ecosystem in the industry.
