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The Tokenpocalypse Is Here, and a Neanderthal Saw It Coming

The article argues that AI's enormous and growing costs are creating serious economic strain, as demonstrated by quirky cost-cutting measures like "Caveman" — a tool that strips Claude's output down to primitive language to reduce token usage. The author draws parallels to historical technology investment bubbles (canals, railways, electrification), warning that AI's voracious consumption of capital, energy, and resources is distorting broader tech and memory markets without yet delivering sustainable profits. Using Douglas Adams' "Shoe Event Horizon" as a metaphor, the piece concludes that AI companies are in a race to prove profitability before investor confidence collapses, with no clear end in sight.

11 Jul 2026