Google has updated its privacy policy to clarify that if users enable its "Personal Intelligence" feature — which connects services like Gmail, Google Photos, and Drive to AI tools like Search and Gemini — data from those services may be used to serve targeted ads. By default, Google does not use content from Gmail, Drive, or Photos for ad personalization, but this changes when users opt in to share that data with AI features. Users who wish to avoid this trade-off can disconnect apps from Personal Intelligence or disable personalized recommendations through Google's Search Services Personalization settings.